Top skills for Social Media Specialist jobs
Based on 73 active Social Media Specialist postings · updated Oct 8, 2026.
Skills employers ask for
The share of Social Media Specialist postings that list each skill. Text that appears in almost every posting — equal-opportunity and benefits sections — is left out.
- Marketing85%
- Instagram48%
- Analytics45%
- Design42%
- Publishing40%
- Creativity32%
- Innovation32%
- Facebook26%
- Hiring26%
- YouTube24%
- Life Insurance23%
- Advertising21%
- Content Writing19%
- Digital Marketing18%
- Brand Voice16%
- Build Tools16%
- HootSuite16%
- Mobile Applications16%
- Scheduling16%
- Financial Planning15%
- Journalism15%
- Twitter15%
- Video Editing15%
- Digital Media13%
- Social Media Marketing13%
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