Top skills for Social Media Manager jobs
Based on 256 active Social Media Manager postings · updated Oct 8, 2026.
Skills employers ask for
The share of Social Media Manager postings that list each skill. Text that appears in almost every posting — equal-opportunity and benefits sections — is left out.
- Marketing68%
- Instagram61%
- Analytics44%
- Facebook33%
- YouTube33%
- Publishing30%
- Brand Voice27%
- Copywriting26%
- Design26%
- Scheduling21%
- Twitter18%
- Advertising17%
- Digital Marketing17%
- HootSuite17%
- Business Objectives11%
- Reels11%
- Life Insurance11%
- Creativity10%
- Content Marketing10%
- Social Media Marketing9%
- Video Editing9%
- Google Analytics8%
- Ideation8%
- Photography8%
- Thought Leadership8%
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